Netsertive to Help Digital Dealers Rev Up Auto Sales at Las Vegas Conference
High-Performance Marketing Programs Turn Local Online Discovery into Offline Sales

LAS VEGAS, NV, September 23, 2011 /24-7PressRelease/ -- Netsertive, a fast-growing online ad technology company, will be promoting its successful digital search and display advertising programs for automotive dealers in Booth 118 at the 11th Digital Dealer Conference and Exposition, Oct. 5 through Oct. 7 at the Mirage Hotel. More than 2,000 auto dealers and managers from across the country are expected to attend.

The average new vehicle shopper will spend more than 6.5 hours researching online (J.D. Power and Associates). In addition, recent studies show that 97 percent of consumers use online media to research products in their local area (BIA/Kelsey), with many of them spending more than 40 percent of their day on the Internet (Nielsen). Netsertive helps local automotive dealers capitalize on this new consumer behavior by enabling them to more effectively convert online discovery into offline sales.

Auto dealers can dominate high-value searches from "in-market" automotive buyers through managed pay-per-click (PPC) search and localized display advertising powered by Netsertive's proprietary learning engine. Netsertive's patent-pending system continually refines its knowledgebase for automotive dealers — at a fraction of the cost of many traditional marketing tactics — because it is data-driven and responsive to specific industry dynamics.

"Since engaging Netsertive, we have seen our local 'share-of-voice' increase to an overall average of 68 percent for high-value searches, while seeing our Internet cost-per-lead reduced to $19," said Doug Hanenberg, sales and operations director for Mark Jacobson Toyota in Durham, N.C. "Netsertive has helped us rethink our overall marketing strategy, which has resulted in a more cost-efficient approach with measurable results."

"The auto industry is very unique in its sales and promotions processes and activities, and we understand that," said Brendan Morrissey, Netsertive CEO. "We're leveraging our success in other vertical markets and combining that with our knowledge of the auto industry to provide unmatched, customized service to dealers nationwide. I think Digital Dealer attendees will be very interested in how we can help them sell more cars."

To view a brief promotional video from Netsertive, visit http://clk.am/ddv. For more information about Netsertive and its online marketing solutions, visit www.netsertive.com or call 1-800-940-4351.

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Glenn Gillen
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